We are Softness & Style

Flaunt your inner and outer beauty with our Africa’s Best Textures collection — our first natural collection containing NO SULFATES, PARABENS, MINERAL OIL, PETROLATUM or DRYING ALCOHOLS. All formulas made with Shea Butter base to provide the very BEST moisturizing foundation needed to treat and enhance your natural curls, coils, and textured strands.

We are Moisture & Shine

Enhanced with 100% Pure Coconut Milk and infused with the best blend of essential oils, including Avocado, Grapeseed, Flaxseed, Jojoba, and Argan, our Coconut Creme Collection delivers long-lasting moisture while maintaining hair’s natural strength and nutrient-rich shine.

We are Strength & Growth

Our new Honey & Castor collection combines the strengthening and hydrating benefits of 100% all-natural honey with the vitamin-rich and antioxidant growth properties of Castor Oil to give you the healthy foundation you need for all of your styling wants.